Behind the Scenes at San Talks


Behind the Scenes at San Talks: A Commitment to Excellence

Our Investment in Every Interview

At San Talks, each interview is far more than a simple recording. It’s a professionally crafted production involving time, technology, and talent.

Here’s a detailed breakdown of what goes into creating every San Talks video:


Production and Equipment Investment

  • Professional Recording Equipment
    (Latest cameras, microphones, lighting):
    ➔ Estimated investment: Over $15,000+ in gear.
  • Recording Location Setup
    (Cages, mounts, sound treatment, lighting setups):
    ➔ Ongoing investment for every shoot.

Editing and Post-Production

Our editing team works with advanced editing software, including Final Cut Pro, Logic Pro, and AI-enhancement tools.

  • Video Editing: Professional cutting, transitions, audio balancing, visual enhancements, adding music tracks.
  • Audio Editing: Noise removal, voice enhancements, syncing, and mastering.

➔ Industry Estimate:
$250 to $500 per edited minute for professional-quality production.

Example: A 30-minute final edited interview would cost a business between $7,500 and $15,000 if hired externally.


Promotional Reach

After production, San Talks actively promotes your video across:

  • San Talks YouTube Channel (over 1 million subscribers)
  • San Talks Official Website
  • Social Media Highlights
  • SEO-optimized placement for long-term reach

➔ Industry Estimate:
Influencer promotion alone with this size audience can cost $2,500 to $5,000 or more per post/video.


Interviewer’s Time and Expertise

Sanj personally interviews each guest — bringing professional communication, experience, and thought leadership to every conversation.

➔ Estimated value:
$500 to $1,000 per hour of interviewing and preparation time.


In Total: What Is Each San Talks Interview Worth?

When you add it all together:

Interview LengthEstimated Industry Value (Recording + Editing + Promotion + Interviewing)
20 minutes$6,000 to $10,000+
30 minutes$8,000 to $14,000+
40 minutes$10,000 to $18,000+

Actual rates vary based on depth of editing, customizations, and promotional coverage.